Case Study: AIDA

Delivering support and innovation for a busy independent distributor organisation.

Client: AIDAIndustry: Distribution Network

About AIDA

AIDA supplies high quality fridges – Including highly sought after hydration station, to retail outlets, convenience stores, and schools throughout Australia. AIDA also provides independent Merchandising for some of the most recognised brands in the world let alone Australia. Brands such as Red Bull, Bundaberg Brewed Drinks, Unilever, NuPure, Peters, Mondelez and Patties.

AIDA’s unique position provides opportunity for distributors and beverage suppliers to gain more shelf space in a retail store which ultimately provides greater opportunity to sell more product.

Jamie Sullivan General Manager of AIDA explains: ”Providing and managing shelf space for suppliers is a complex task. We gather monthly sales data from distributors as well as fridge / shop audits to supply the suppliers with coal face data of sales. The process of gathering, compiling and reporting on this was complex, time consuming, but ultimately essential for our business. We knew we had to get online to streamline these processes but we didn’t know how.”

“Like every business if you don’t continually evolve you limit the potential for your business. We have an amazing merchandising team. We have an amazing technology platform. Why wouldn’t we look to provide greater services to our Distributor Alliance Partners and our Supplier Partners. Without the continued involvement, support and Innovation suggestions of Cypher IQ Digital this journey would be so much harder."

Jamie Sullivan – General Manager

The Challenge.

Create a custom portal that enables ALL STAKEHOLDERS (suppliers, distributors, merchandisers, sales managers and AIDA Management) to access relevant information as it happens and in an automated fashion.

Jamie Says: “We can now upload monthly data (hundreds of thousands of lines of data per month) quickly. The system automatically collates and highlights data irregularities. Our suppliers have their own login to access relevant coal face sales data which helps drive their marketing and product development. We manage sales calls, perform fridge audits and do sales orders all online.”

The Solution.

AIDA Continually evolves. With over 20 000 retail outlets, and 5000 assets under management there is a perfect opportunity to provide greater value to our current supplier network as well as bring in other suppliers with their merchandising team.

Jamie explains: “Like every business if you don’t continually evolve you limit the potential for your business. We have an amazing merchandising team. We have an amazing technology platform. Why wouldn’t we look to provide greater services to our Distributor Alliance Partners and our Supplier Partners. Without the continued involvement, support and Innovation suggestions of Cypher IQ Digital this journey would be so much harder.”

The Result.